Why 404 Errors Hurt Businesses

You are searching something important, and when you visit the webpage and see this – Page Not Found (404 Error). There can be multiple reasons to it, this might be due to an outdated link or a page that’s been moved.

But for businesses, it directly affects revenue, reputation and growth!

  • It Lost of Sales
  • Bad First Impressions
  • Unhappy Frustrated Customers
  • Negative Word of Mouth
  • Lower Google Rankings

Specific Reasons for Website made in different types:

If you website is made in WordPress:

WordPress has its own unique reasons for 404 errors which often involve its core structure:

  • Permalink Issues: This is the most common cause. WordPress uses “permalinks” to create user-friendly URLs. This is possible if the structure gets corrupted or gets changed or rewrite rules in a way that conflicts after a theme or plugin has been updated.
  • Migration/Hosting Changes: Moving from one hosting company to another without proper redirects also often causes 404s.
  • Deleted Pages/Post: If a page or blog post is deleted or unpublished but links remain on main menu or still showing on google search.
  • Broken Media Links: If your images or files hosted are deleted from Media Library but still linked in any posts/pages.

If you website is made in HTML:

HTML websites are made of fixed pages with .html extensions. Common causes of 404 errors here include:

  • File Deleted or Renamed → If about.html was removed or renamed to about-us.html, the old link will throw a 404.
  • Wrong File Path → If an image or page is in the wrong folder (e.g., linking to /pages/about.html but the file is in /about.html).
  • Manual Linking Mistakes → Typos in the <a href=""> link (e.g., /contct.html instead of /contact.html).
  • Case Sensitivity on Servers → On Linux hosting, /About.html and /about.html are different. Wrong capitalization causes 404 errors.

If you website is made in PHP:

PHP websites are dynamic and use scripts to serve pages. Causes of 404 errors here include:

  • Moved or Deleted Script → If a file like product.php?id=14 is deleted or renamed, the web link breaks.
  • Incorrect Query Parameters → If the database entry is removed but the URL still requests it (e.g., product.php?id=14 when item 15 no longer exists).
  • Rewrite Rules Not Set Properly → If .htaccess rules are missing or broken, friendly URLs (/products/fashion) can fail and show 404.
  • Server Misconfiguration → Wrong settings in Servers can be reason be it … Apache, Nginx, or IIS can cause certain PHP routes to return 404.

How do I redirect a 404 page?

A well-designed custom 404 page helps turn a dead end into an opportunity. Instead of losing visitors, we can guide them back to updated content or even generate leads via forms. At TechTry, we specialize in website designing, custom development, and maintenance company in Mumbai and we can help you keep your website error-free.

If you are facing issues with “page not found” errors or want to keep your website healthy.
Full Website Audit is required. We scan your entire website for broken links and errors. We can make sure your website stays reliable, professional and error-free.

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