Why doctors and hospitals should use social media in India

Potential, as well as current patients, have started visiting websites and social media pages of Doctors/Hospitals as a starting point for gathering more information. Social media is getting extremely powerful medium between physicians and patients.

Interestingly, there has been a transition in marketing spend from traditional media like print advertising, billboards and television commercials to online Social Media Marketing. India is a country of a Young Workforce, 65% of the population is of 35 age or under and they are very active on the internet and ready to adopt the latest technologies.

Another advantage is the smartphone penetration which is growing in India with cheap internet, so having Social media profiles of Hospitals / Doctors is important for brand awareness. The following social media platforms which continue its domination in India are Facebook, Instagram, Twitter, YouTube & LinkedIn.

Medical Tourism in India
There are patients all around the world who consider traveling to India for treatment. With the help of online presence, your hospital/clinic would be visible to global Patients.

How can Doctors use Social Media for there online Presence?
– Education: Can be used to share health Tips and Statistics, Nutrition, Self-care, Common Conditions.
– Patient Engagement: Answer basic Q & A
– Listing on Maps: Location, Hours
– Facebook Page / Twitter Profile / Youtube Videos

Without question, if you have a hospital/clinic and is still not online, it could turn away potential patients. Now is the best time to do it.

TECHTRY is a Digital Marketing Agency from Mumbai, Contact us on +91-7678020202